Google Algorithm Update Explained

Google Algorithm Update, Google Algorithm

Every Digital Marketer swears by the Holy Bible of Google Algorithms. These algorithms are crawling mechanisms that Google updates regularly to impact and website rankings. Google Algorithm Update 2019 is the most recent change by Google. So, keep reading it to understand the inside and out of how you can make the most of it.

What is an Algorithm?

Before delving into the specific changes of the much publicised algorithms, let’s take a quick look at what Google Algorithm actually means. In pure technical terms, an algorithm is a set of rules to be followed and automated but Google Search engine follows these predefined rules, and when it crawls through various websites and decides which one is to be ranked higher than the others. So, knowing and following these rules is the best way to ensure a good ranking position of your website. Also know the top ways to drive traffic to your website in 2020.

 Google Algorithm Updates- 2019

      1.     Google Panda

      2.     Google Penguin

      3.     Google Hummingbird

      4.     Google Pigeon

      5.     Google Mobile Friendly

      6.     Google Rank Brain

      7.     Google Possum

      8.     Google Fred

     So, let’s get down to understanding each one of these 8 Google Algorithm updates in detail. And understanding the Google Algorithm Update 2019  is a great way to optimize your website further.

1.  Google Panda

Release Date: 23rd February 2011

Google Algorithm Update for Panda” ranks content on Google Search on the basis of content quality.  

Google Panda is a smart algorithm with the ideology of “earning your rank”and  Panda will penalize things like plagiarized content and keyword stuffing. So, this algorithm was designed to identify good, original content which adds actual value to the reader but it rewards high quality, unique content.

 How  To Deal With Panda Algorithm

So, the use of canonical tags to clearly guide the search engine to the most important page within a website, and instead of letting the crawler meander around the website, we need to direct to the pages, but also to that which have good quality content favoured by Panda.

2.  Google Penguin  

Release Date: 24th April 2012

The Google Penguin algorithm is designed to identify and penalise “Black Hat Techniques”.

Google Algorithm Update Penguin aims to deal with unfavourable practices and also link directories and spammy links and keyword stuffing. Penguin enables Google to identify and also penalize websites, but to that which are practicing these methods with the sole purpose of increasing footfalls and without offering relevant content.

This Google Algorithm Update only affects inbound links- the links which are leading to the site, but not away from it. When a particular website has a very high number of links leading back to it, Google Algorithm Penguin will alert Google Search that the links aren’t natural. Penguin is a part of the core algorithm and as of 2016, and  which means we need to pay special attention to it.

 How To Deal With Penguin Algorithm

So, dealing with this algorithm requires practicing “white hat techniques”. But these are legitimate ways to bring links back to your website, but without being spammy. So, use only high quality backlinks which are relevant.

3.  Google Hummingbird

Release Date: 20th August 2013

Google Algorithm Update Hummingbird aims to provide a more conversational and human search experience.

Google Algorithm Hummingbird addresses the context of user searches but before presenting website options. Hummingbird would like to present website options to users which answer their queries closely, and  as opposed to just websites with some keywords which match the Google Search queries. Google Algorithm Update 2019 has made search results for the users a lot more relevant, but while penalising search results which have only employed keyword stuffing. learn the A-Z Guide of SEO.

How To Deal With Hummingbird Algorithm

So, dealing with the Hummingbird Algorithm, requires content creators to focus on conceptual content as opposed to just keyword driven content. 

4.  Google Pigeon

Release Date: 24th July 2014 (US) & 22nd December 2014 (UK, Australia & Canada)

Google Algorithm Update Pigeon improves local SEO results and increases the ranking of local listings. Google Algorithm Pigeon update keeps it local, and making the map listing feature an inevitable reality for marketers. The Pigeon update favours simple and straightforward content and consistency with address and information.

How To Deal With Pigeon Algorithm

So, make sure that the name, phone number and  address are consistent but in local listings across all websites, social media platforms and niche platforms. Register yourself on Google My Business (GMB) to manage your information and control how this information appears on Google SERPs.

5.  Google Mobile Friendly  

Release Date: 22nd April 2015

Google Algorithm Update Mobile-Friendly and favours websites that load and perform well on mobile devices.

There are various methods to ensure mobile friendliness for a website but creating a responsive UI/UX for your website across platforms, ensuring mobile load speed is optimal and understanding the behavioural difference between a user navigating your website on a mobile as opposed to a PC. Google Algorithm will favour websites that work well on a mobile.

How To Deal With Mobile-Friendly Algorithm

So, this a very simple update which only requires the website to be mobile friendly in terms of design and technology. When creating your website, keep the mobile user in mind and design from his perspective.

6.  Google RankBrain

Release Date: 26th Oct 2015

Google Algorithm Update RankBrian uses a combination of factors such as- search relevancy and location to throw up better search results for the end user.

Rankbrain algorithm was originally a part of the Hummingbird algorithm. But understanding the need for deeper protocols in that area- RankBrain Google Algorithm came into the picture.  RankBrain uses artificial intelligence and machine learning to make a combination of the user location and context of the query. These online signals are used in collatively to determine website rankings by Google Search.

How To Deal With Google RankBrain Algorithm

So, this combination of the measures used to optimise Hummingbird and Pigeon will manage the Rankbrain algorithm sufficiently. 

7. Google Possom

Release Date: 30th Nov 2017

Google Algorithm Update Possum aims to provide a useful description of websites on the search page.

Possum impacts local search results and as well as organic search. The Google Algorithm Possum focuses on the description that is provided with every website to define the relevancy of the website to the search query and also the search engine. The update in 2019 increased focus on local quality signals. 

How To Deal With Google Possum Algorithm

So, this ensure’s that your website description is under 150 characters. This way the full snippet will appear on SERP, and will make the search easier for the end user- Possum will rank it higher on that basis.

 

8. Google Fred

Release Date: 26th March  2018

Google Algorithm Update  Fred ranks and indexes only the mobile version of a website.

This is a gold mine for those who are focussed on creating a more mobile friendly version for the end user. Google Algorithm Fred  focuses on mobile users only and helps them locate results to their search queries among websites but to those that are made tailored for mobile searches.

How To Deal With Google Fred Algorithm

So, ensure that your website is mobile-friendly and also make sure your structured data and metadata are used on both – mobile and desktop.

Conclusion

Google Algorithm changes and improves on a regular basis. And the Google Algorithm Update 2019 was designed to take out low quality and unethical and lazy content that is not only filling up our Google Search queries but also competing with our business and marketing content.

So, knowing these algorithms is the best way of working on their terms. Have you tried making any changes to your website and on the basis of Google Algorithm? Share your stories with us in the comments section.

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